Why aren't your products 100% natural?

by Victoria O'Rourke

The issue of safe and 'eco-friendly'

For my first blog I wanted to address something that I expect will be asked at some point soon - why aren't your fragrances 100% natural?

I think most of us have found ourselves guilty of seeing the word 'natural' on a product and immediately presuming that's good. That means healthy and eco-friendly, right?

It would be so much easier to shop if this was the case.  

My products are not considered 'phthalate-free', and to many, this simply wouldn't be good enough. "Phthalates" is a broad term that refers to a wide variety of compounds of differing chemical structure - they are commonly used in plastics. Just through a quick google search, you'll find a lot of confusing information surrounding the use of phthalates, and like many compounds, some phthalates are dangerous, and some are not. Some of my products contain a phthalate called Diethyl phthalate (DEP) - according to the safety profile of this compound based on "Human Health Criteria", DEP is actually safer for use than natural essential oils! DEP is used extensively in the fragrance industry as a stabiliser, solvent and carrier that helps fragrances last longer. It has been studied and tested for many years, and is not considered to be harmful to humans, or to the environment.

The 'bad' phthalates that you've probably heard a lot about are known as "CMR's", which refers to 'carcinogenic, mutagenic or reproductive toxicants'. These substances were banned in the EU in 2004 for use in cosmetics and skin care products.

When creating reed diffusers, I also use a product called Dipropylene glycol methyl ether. This sounds a lot worse than it really is! This is a slow-evaporating solvent that acts as a carrier for all types of fragrance oils, is easily biodegradable, and is not harmful to humans - provided that (much like many natural products and essential oils!) it are not ingested, or applied to skin. 

What I am trying to say here is that just because chemical compounds are listed in a products ingredients does not mean that it is a bad product, and there is every chance that synthetic chemicals have been chosen over natural compounds because they are actually safer. Let's not ignore the fact that many warning labels exist primarily for legal reasons; because not all humans are as sensible and careful as you and I! Natural should not be synonymous with 'the safest product you could possibly buy'.

I endeavour to always be transparent about the ingredients used in my products, as well as the potential allergens. It's important that as consumers, we educate ourselves and are given the information needed to make conscious and considered decisions on the products we choose to buy. Please make sure to check the 'Ingredients' tab on the product pages, where I will have listed the main ingredients that you should be aware of. I will revise and update this tab regularly and will add to it as my inventory of fragrances continues to grow.

But you can be sure that 100% of the time, I only use ingredients that contain no animal derivatives, and have not been tested on animals at any time in the supply chain.

You can find my ingredients/allergens list here.